Joseph Leyendecker Joseph Christian Leyendecker (1874-1951)
Leyendecker's mastery of the commercial art medium surpassed that of his better known follower, Norman Rockwell. Rockwell idolized Leyendecker. Leyendecker practically invented the American Santa Claus and did invent the New Year's baby. The U. S. Postal Service used his New Year's Baby on a stamp issued December 27, 1999 to commemorate the millenium.
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